Alex SantiagoFailing to Address the Bias. Fighting for Fairness.Midway through my career, I understood that perception wasn’t reality because perception, much like algorithms in the digital world, come…Jun 29, 2021Jun 29, 2021
Alex SantiagoTone, Look & FEELManaging the daily noise is often misinterpreted as leading teams.Jun 29, 2021Jun 29, 2021
Alex SantiagoClarity Through StrategyBack in 2019, we launched a new brand refresh for our friend, Maribel Quezada Smith, a multimedia producer, writer and speaker in Phoenix…Jun 29, 2021Jun 29, 2021
Alex SantiagoExpectations: A Guide for Better RelationshipsMy closest friends for years have jokingly told me I expect too much from people. And, they’re not wrong. What was wrong was my lack of…Jun 29, 2021Jun 29, 2021
Alex Santiago‘Madga Lee Maldonado Acosta. Te amo, Mami.’I’ve had this idea since I was in high school. I always wanted to honor my Mom with a tattoo of her name, but I wanted it to be different…Jun 29, 2021Jun 29, 2021
Alex SantiagoBiometrics & Personalization: A No So Distant Ad ExpectationEarly in 2020, I attended a session at the 4As MAIP Summit on future-focused strategies behind global — and local — media presented by…Jun 29, 2021Jun 29, 2021
Alex SantiagoClassic Campaigns Are Dead. Don’t Blame the Virus.Retailers aren’t the only ones this awful pandemic is taking out of business. Every single old model that has refused to move forward in…Jun 15, 2020Jun 15, 2020
Alex SantiagoConnections: Street Team Leaders, the OG web influencers. (Part 3/3)There’s nothing special about succeeding in social media, music, marketing, advertising, branding. etc. What is hard is …Aug 16, 2019Aug 16, 2019
Alex SantiagoBrand man: Branding before I knew the meaning of the word. (Part 2/3)We were hit with the reality that not everyone cares. At least at first. So, we had to have something …Aug 16, 2019Aug 16, 2019
Alex SantiagoFrom scene kid to ad man: My journey into the business of brands. (Part 1/3)[…] But, what I did know then, is that to talk to millions, you first have to connect with one.Aug 16, 2019Aug 16, 2019