Alex SantiagoFailing to Address the Bias. Fighting for Fairness.Midway through my career, I understood that perception wasn’t reality because perception, much like algorithms in the digital world, come…5 min read·Jun 29, 2021----
Alex SantiagoTone, Look & FEELManaging the daily noise is often misinterpreted as leading teams.3 min read·Jun 29, 2021----
Alex SantiagoClarity Through StrategyBack in 2019, we launched a new brand refresh for our friend, Maribel Quezada Smith, a multimedia producer, writer and speaker in Phoenix…2 min read·Jun 29, 2021----
Alex SantiagoExpectations: A Guide for Better RelationshipsMy closest friends for years have jokingly told me I expect too much from people. And, they’re not wrong. What was wrong was my lack of…4 min read·Jun 29, 2021----
Alex Santiago‘Madga Lee Maldonado Acosta. Te amo, Mami.’I’ve had this idea since I was in high school. I always wanted to honor my Mom with a tattoo of her name, but I wanted it to be different…3 min read·Jun 29, 2021----
Alex SantiagoBiometrics & Personalization: A No So Distant Ad ExpectationEarly in 2020, I attended a session at the 4As MAIP Summit on future-focused strategies behind global — and local — media presented by…6 min read·Jun 29, 2021----
Alex SantiagoClassic Campaigns Are Dead. Don’t Blame the Virus.Retailers aren’t the only ones this awful pandemic is taking out of business. Every single old model that has refused to move forward in…4 min read·Jun 15, 2020----
Alex SantiagoConnections: Street Team Leaders, the OG web influencers. (Part 3/3)There’s nothing special about succeeding in social media, music, marketing, advertising, branding. etc. What is hard is …5 min read·Aug 16, 2019----
Alex SantiagoBrand man: Branding before I knew the meaning of the word. (Part 2/3)We were hit with the reality that not everyone cares. At least at first. So, we had to have something …3 min read·Aug 16, 2019----
Alex SantiagoFrom scene kid to ad man: My journey into the business of brands. (Part 1/3)[…] But, what I did know then, is that to talk to millions, you first have to connect with one.2 min read·Aug 16, 2019----
